The rapper behind Flashing Lights is always making headlines, whether for his past relationships or his latest controversy. Now, it’s his name that’s sparking debate.West’s chief of staff, Milo Yiannopoulos, has sent a letter urging media and platforms to refer to him only as “Ye.” The letter, obtained by Page Six, describes him as “one of the most recognizable figures in the world” and emphasizes that he “didn’t take the decision lightly,
West legally changed his name to Ye in 2021, citing its biblical meaning. He explained on BigBoyTV that “ye” represents everyone—embracing the good, bad, and complex parts of life. Since his 2018 album Ye, he has hinted at the change, once tweeting, “I am YE.”