{"id":108,"date":"2023-06-26T20:15:54","date_gmt":"2023-06-26T20:15:54","guid":{"rendered":"https:\/\/usapress.info\/?p=108"},"modified":"2023-06-26T20:15:54","modified_gmt":"2023-06-26T20:15:54","slug":"trailblazing-model-with-down-syndrome-becomes-face-of-makeup-brand-campaign","status":"publish","type":"post","link":"https:\/\/usapress.info\/?p=108","title":{"rendered":"Trailblazing Model With Down Syndrome Becomes Face Of Makeup Brand Campaign"},"content":{"rendered":"

The fashion and beauty industries are known to be cruel. The sector is oversaturated and very profitable, thus competition is fierce. Every season, multimillion dollar companies compete to sell their goods by planning outstanding advertising campaigns and enlisting the greatest talent available. Whether intentionally or not, the market leaves behind beauty standards that are not only unattainable for the average person but also extremely poisonous, damaging, and discriminatory.
\nKate Grant from Northern Ireland is now here. Grant became the first individual with Down syndrome to represent the cosmetics company Benefit in 2019 at the young age of 20. Grant had competed in beauty rodeos before, though. 2018\u2019s Teen Ultimate Beauty of the World Pageant was won by the model. According to the BBC, Grant was the first model with Down syndrome to walk the runway at the renowned Belfast Fashion Week in 2017.
\nWhen Grant was a featured guest on the BBC1 show \u201cRole Models,\u201d she initially indicated interest in pursuing modeling. She has now accomplished more and better things, such as serving as the face of the Benefit Roller Liner Eyeliner campaign. Benefit claimed that it \u201cinstantly fell in love\u201d with Grant after seeing a film about her modeling career.
\nShe epitomized everything we stand for as a business, so we knew we had to find a way to work with her, the firm said in a statement. \u201cHer great energy was so contagious and we were intrigued by her incredible zeal for life and tenacity.\u201d
\nBenefit also stated that it thought the advertising campaign would help to demonstrate \u201cthat beauty and cosmetics photos can positively include people from all walks of life.\u201d
\nGrant\u2019s 2019 Benefit ad highlighted the brand\u2019s matte liquid liner, and it was a success, receiving praise from people all across the world. Grant made history once more later that year when she was named the first woman with Down syndrome to receive an honor in the Queen\u2019s Birthday Honours list. Deirdre Grant, Grant\u2019s mother, said they were \u201csimply exploding with pride\u201d in an interview with the BBC.<\/p>\n

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\u201cThings are doable in life whether you have Down syndrome or not if you have a believe, work hard, have drive, and have a desire. Kate lived by that motto: \u201cI worked hard, I was extremely driven, I believed in myself, and I knew where I wanted to go,\u201d Deirdre recalled, adding, \u201cAnd with that, she realized that she was representing the population with special needs and disabilities, and it propelled her ahead and made her stronger.\u201d
\nGrant expressed her desire to continue using modeling to spread \u201cunderstanding of persons with unique needs.\u201d Grant was the first Down syndrome model to be signed in Northern Ireland in 2021.
\nGrant exclaimed, \u201cOh my gosh, I was over the moon,\u201d as he told Belfast Live. I couldn\u2019t believe it since I love what I\u2019m doing. Simply put, I\u2019m exhausted. It does not seem genuine. Here, my life is changing.
\nShe reaffirmed her desire to keep bringing attention to underserved populations.
\n\u201cI advocate for the inclusion of persons with disabilities or abilities using my platform. I speak for those who are unable to speak for themselves, she told the publication.
\nGrant is now loving life on the run and often uploads fashion and beauty updates to her more than 44,000 Instagram followers. One brief yet eloquent statement from Grant\u2019s biography is \u201cDifferent is lovely.\u201d<\/p>\n